What's the best marketing strategy for e-commerce stores?
The short answer: E-commerce businesses need Google Shopping campaigns for high-intent product searches, Facebook and Instagram Ads for prospecting and retargeting, and email automation to recover abandoned carts and drive repeat purchases. At Chris Bedford Digital, we've helped online stores achieve profitable campaigns within 90 days by focusing on ROAS and customer lifetime value, not vanity metrics.
E-commerce businesses we work with:
Your marketing probably looks like this
You've got a Shopify store, you're running some ads, maybe posting on social. But you're guessing what works, bleeding cash on abandoned carts, and praying the algorithm gods smile on you this month.
Unpredictable revenue
One month you hit £20K, the next month £8K, and you have no idea why. You're riding the algorithm rollercoaster with no control over traffic or sales. You need consistent, predictable revenue, not hope and prayer.
Wasting ad spend on the wrong people
You're pouring money into Facebook and Google Ads but can't tell which campaigns are profitable. Ad costs keep rising, ROAS keeps dropping, and you're stuck in a cycle of spend more to make less.
Abandoned carts everywhere
70% of people add to cart and disappear. You've got basic Shopify abandon cart emails but no proper retargeting, no SMS follow-up, no system to recover those lost sales. You're leaving thousands on the table every month.
Nobody finds you organically
When someone searches for your products on Google, they find Amazon, big retailers, or competitors. Your site doesn't rank. You're 100% dependent on paid ads, which means you're one algorithm change away from disaster.
A growth system that turns browsers into buyers
E-commerce needs profitable customer acquisition, high-converting product pages, and automated systems to recover abandoned sales. Here's how we build that:
Google Shopping & Search ads optimised for ROAS
Shopping campaigns that show your products when people search with buying intent. Search ads for branded and competitor terms. Negative keywords to filter bargain hunters. Campaign structure designed for profitability, not vanity metrics.
Facebook & Instagram ads that actually convert
Prospecting campaigns to acquire new customers, retargeting to bring back browsers, dynamic product ads to show exactly what people viewed. Creative testing, audience segmentation, and ruthless focus on cost per acquisition.
Product page optimisation for conversion
Professional product photos, trust signals (reviews, guarantees, certifications), benefit-focused copy, urgency elements, mobile-first design. Every product page optimised to convert traffic into sales, not just eyeballs.
Abandoned cart recovery system
Email sequences triggered when someone adds to cart and doesn't buy. SMS follow-ups for high-value carts. Dynamic retargeting ads showing the exact products they viewed. Incentives timed to recover sales without training customers to wait for discounts.
SEO for product and category pages
Optimised product titles and descriptions, schema markup for rich results, blog content targeting buying-intent keywords, backlink building to increase authority. Build organic traffic so you're not 100% dependent on paid ads.
Services tailored to e-commerce growth
Every e-commerce business has different products, margins, and customer acquisition costs. Here's what most online stores need:
Google Shopping & Search
Shopping campaigns with product feed optimisation, search ads for branded and competitor terms, conversion tracking tied to revenue and ROAS.
Facebook & Instagram Ads
Prospecting campaigns, retargeting sequences, dynamic product ads, creative testing, audience segmentation, and ruthless CAC optimisation.
Conversion rate optimisation
Product page audits, mobile UX improvements, trust signal implementation, checkout optimisation, A/B testing, and heat map analysis.
Email & SMS automation
Welcome sequences, abandoned cart recovery, post-purchase upsells, win-back campaigns, review requests, and VIP customer nurture.
E-commerce SEO
Product page optimisation, category page structure, schema markup, blog content for buying-intent keywords, and technical SEO for Shopify/WooCommerce.
Analytics & attribution
GA4 setup, server-side tracking, multi-touch attribution, cohort analysis, LTV modelling, and monthly profitability reports.
How pricing works for e-commerce
We don't sell individual services. We build complete growth systems tailored to your products, margins, and growth goals. Most e-commerce clients invest £1,500-£3,000/month for a bundle of services based on their specific needs.
Every online store is different. Some need a full-stack system (Google Shopping, Facebook Ads, email automation, CRO, SEO). Others just need profitable paid ads and cart recovery. We don't force you into packages that don't fit.
Common questions from e-commerce businesses
Do you work with Shopify, WooCommerce, and other platforms?
Yes. We work with Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, and custom e-commerce platforms. Our strategies work across platforms because the fundamentals of profitable customer acquisition don't change.
What if we're already running ads but they're not profitable?
Perfect. We'll audit your current campaigns, identify what's bleeding money (wrong audiences, poor creative, broken tracking), and rebuild for profitability. Most e-commerce businesses are leaving 30-50% profit on the table through basic optimisation fixes.
How do you handle seasonality and peak periods?
We build campaign calendars around your peak seasons (Black Friday, Christmas, summer, etc.). Budget scaling strategies for Q4, automated rules to protect margins during sales periods, and evergreen campaigns that run year-round.
How long before we see profitable results?
Google Shopping: profitable campaigns within 4-6 weeks once we have enough data. Facebook Ads: 6-8 weeks for testing and scaling. Full system (ads + email + CRO + SEO): 90 days to optimise. E-commerce is a data game. We need volume to find what works.
Do you handle creative (photos, videos, ad copy)?
Yes. We can create ad creative, write product descriptions, optimise product photos, and produce video ads. If you have a creative team in-house, we collaborate. If not, we handle everything.
What makes you different from other e-commerce agencies?
We focus on profitability, not vanity metrics. We don't care about impressions or reach. We care about cost per acquisition, lifetime value, and ROAS. And we build YOU a system you own, not a dependency on us managing ads forever.
Get your free marketing roast
In under 2 minutes, our AI analyses your store, product pages, ad campaigns, and conversion funnel. You'll get a brutally honest report showing exactly what's broken and how to fix it. Completely free. No sales call required.