Google Ads management that actually delivers ROI
Stop throwing money at Google and getting nothing back. We build profitable ad campaigns that generate qualified leads and measurable revenue for your business.
You're wasting money on ads that don't work
Sky-high CPCs, zero results
You're paying £5, £10, even £20 per click, but none of them turn into paying customers. Your ad budget disappears faster than you can track it.
Clicks from people who'll never buy
Your ads are getting clicked by tyre kickers, competitors, or people searching for something completely different. It's traffic, but it's worthless traffic.
No tracking, no idea what's working
You're spending thousands a month but have no clue which keywords, ads, or campaigns are actually generating revenue. You're flying blind.
Previous agencies burned you
The last agency promised the world, delivered reports full of jargon, and quietly drained your budget while blaming the algorithm.
Data-driven ads that generate revenue, not vanity metrics
We don't care about impressions or clicks. We care about one thing: return on ad spend. Every campaign is built, tested, and optimised around getting you profitable results.
Search intent mapping
We identify the exact search terms your ideal customers use when they're ready to buy. Not browsing. Not researching. Ready to buy.
Conversion-focused campaigns
Every campaign is built around one goal: generating leads or sales. We strip out vanity metrics and focus exclusively on what drives revenue.
Negative keyword management
We ruthlessly exclude searches that waste budget. Irrelevant clicks get blocked before they cost you money.
Landing page optimisation
Clicks are worthless if your landing page doesn't convert. We optimise every element to turn visitors into customers.
Weekly performance reviews
We monitor performance weekly, not monthly. If something's not working, we fix it immediately. No waiting around for end-of-month reports.
Full tracking implementation
We track every conversion, every call, every form submission back to the exact keyword and ad that generated it. You'll know exactly what's working.
Everything you need for profitable Google Ads
Account audit & strategy
We start by auditing your existing campaigns (if any) and building a custom strategy based on your market, competitors, and profit margins.
Keyword research & mapping
Deep keyword research to identify high-intent search terms that actually convert. We map keywords to ad groups for maximum relevance and Quality Score.
Campaign setup & structure
Proper campaign architecture from day one. Search, Display, Shopping, or Performance Max - we build campaigns that scale.
Ad copywriting & testing
We write compelling ads that speak to your customers' pain points. Then we test multiple variations to find what converts best.
Conversion tracking setup
Full GA4 and Google Ads conversion tracking setup. You'll see exactly which ads generate leads, calls, and sales.
Ongoing optimisation
Weekly bid adjustments, A/B testing, negative keyword updates, and performance reviews. Your campaigns improve every single week.
Monthly reporting
Clear, jargon-free reports that show you exactly what you spent, what you got, and what we're doing next month.
Clients who went from wasted spend to profitable ads
AirMech Engineering generated over £200,000 in new revenue from a £12,000 Google Ads investment in 12 months.
Read the full case study →Average return on ad spend across our manufacturing and trades clients. For every £1 spent, they get £16 back.
Average cost per lead reduction in the first 90 days after we take over Google Ads management from previous agencies.
Google Ads work best for these businesses
Trades & home services
Plumbers, electricians, HVAC, builders. High search intent, high ticket value, perfect for Google Ads.
B2B services
Professional services, manufacturing, industrial - businesses where one customer is worth £10K+.
E-commerce
Product searches with high buyer intent. Google Shopping campaigns are one of the highest ROI ad formats available.
Local businesses
Any business serving a specific geographic area. Local Services Ads and geo-targeted search campaigns work beautifully.
How Google Ads fits into your growth system
Google Ads works best as part of a complete growth system, not as a standalone service. Most clients invest £1,500-£3,000/month for a bundle of services tailored to their business goals, which typically includes Google Ads management, landing page optimisation, conversion tracking, and CRM integration.
You'll also need to set aside your actual ad spend budget. We typically recommend £1,000-£3,000/month minimum to see meaningful results, depending on your industry and competition.
Common questions about Google Ads
How quickly will I see results?
You'll start getting clicks within 24 hours of launching. But meaningful results - optimised cost per lead, predictable ROI - typically take 60-90 days as we gather data and refine the campaigns.
What's the minimum ad spend you recommend?
£1,000/month minimum. Anything less and you won't generate enough data to optimise effectively. For competitive industries, we typically recommend £2,000-£3,000/month to start.
Do you guarantee results?
We can't guarantee specific outcomes - no legitimate agency can. But we do guarantee transparency, weekly optimisation, and full tracking so you know exactly what's working. If Google Ads don't deliver ROI after 90 days, we'll tell you to stop and try something else.
What if I've tried Google Ads before and they didn't work?
Most failed Google Ads campaigns come down to poor targeting, weak landing pages, or no conversion tracking. We audit what went wrong, fix it, and rebuild campaigns properly from the ground up.
Can I pause or cancel anytime?
Yes. We work on 30-day rolling contracts. If you want to pause or stop, just give us 30 days notice. No long-term lock-ins.
Ready to make Google Ads work for your business?
Start with our free Marketing Roast to analyse your site and identify exactly where your marketing is broken, or book a Growth Plan session to map out a 90-day roadmap to profitability.