Interactive tools that turn visitors into qualified leads
Stop relying on basic contact forms. We build custom calculators, quizzes, assessments, and interactive tools that engage prospects, qualify them, and fill your pipeline with high-intent leads.
Basic forms don't convert traffic into leads
Contact forms get ignored
You drive traffic to your site, but visitors don't fill in your contact form. Conversion rate is below 1%. You're paying for clicks that go nowhere.
No way to qualify leads upfront
Everyone who enquires gets the same generic response. You waste time on unqualified prospects who'll never buy.
Your competitors have better lead magnets
They offer ROI calculators, instant quotes, interactive assessments. You offer a boring "Contact Us" form. Guess who gets the lead?
You're leaving money on the table
Interactive tools can convert at 10-30%. You're stuck at 1-2% with standard forms. That's 10x more leads from the same traffic.
Custom tools built to engage, qualify, and convert
We build interactive lead capture tools tailored to your business. Calculators, quizzes, assessments, quote builders - whatever gets your ideal customer to raise their hand.
ROI calculators
Show prospects the financial impact of using your service. They input their numbers, get instant ROI, and hand over their email for the full breakdown.
Quote builders
Let prospects configure their own quote with sliders, checkboxes, and options. They get an instant price estimate, you get a qualified lead.
Interactive assessments
Scorecards, audits, maturity models. They answer questions, get a score and recommendations, you capture their contact info.
Quiz funnels
Engage prospects with a fun, relevant quiz. Segment them based on answers, deliver personalized results, capture leads.
Savings calculators
Show how much money/time they'll save with your solution. High-converting for B2B services and product replacements.
Custom configurators
Product builders, service configurators, package selectors. Complex tools tailored to your specific offering.
Everything you need for a high-converting lead tool
Strategy & ideation
We workshop what type of tool will work best for your business and audience. Calculator, quiz, assessment, or custom tool.
Custom design & development
Fully bespoke design and development. No templates, no page builders. Built specifically for your brand and conversion goals.
Logic & calculation engine
We build the behind-the-scenes logic: scoring algorithms, calculation formulas, conditional workflows.
Lead capture & qualification
Email gates, phone number capture, qualifying questions. We determine the right fields to maximize conversions and data quality.
CRM integration
Every lead flows directly into your CRM with all their quiz/calculator data. Full pipeline visibility from day one.
Email automation
Automated follow-up emails with personalized results based on how they answered questions or what they calculated.
Analytics & conversion tracking
Full tracking: how many start, where they drop off, conversion rates, lead quality. We optimise based on data.
A/B testing & optimisation
We test different versions, questions, and flows to maximize conversion rates month over month.
From 1% forms to 20% interactive tools
Our custom lead capture tools average 18% conversion vs 1-2% for standard contact forms. That's 10x more leads from the same traffic.
Interactive tools qualify leads before they reach sales. Clients report 72% higher close rates on tool-generated leads vs form fills.
Better conversion rates + better lead quality = significantly more pipeline value from the same marketing spend.
Lead capture tools we build
Marketing ROI Calculator
Input current marketing spend, get instant ROI projection. Perfect for agencies and marketing services.
Energy Savings Calculator
For solar, insulation, heating companies. Show prospects how much they'll save monthly/annually.
Website Cost Estimator
Prospects build their ideal website spec, get instant price estimate. Qualify budget and requirements upfront.
Business Maturity Assessment
Score prospects on their current state, deliver personalized recommendations. Great for B2B services.
Loan Affordability Calculator
For finance, mortgages, business loans. Instant qualification with soft credit check integration.
Project Quote Builder
Construction, renovation, professional services. Configure scope, get instant ballpark quote.
How lead capture tools fit into your growth system
Lead capture tools work best as part of a complete growth system, not as a standalone asset. Most clients invest £1,500-£3,000/month for a bundle of services tailored to their business goals, which typically includes custom tool development, paid traffic to drive users, email nurture sequences, and conversion optimisation.
A calculator without traffic is worthless. Combined with Google Ads, SEO, email automation, and CRM integration, it becomes a lead generation machine that qualifies prospects and feeds them directly into your sales pipeline.
Common questions about lead capture tools
How long does it take to build?
Simple calculators or quizzes: 3-4 weeks. Complex configurators with advanced logic: 6-8 weeks. Timeline includes strategy, design, development, testing, and integration.
Can you integrate with my CRM?
Yes. We integrate with all major CRMs: HubSpot, Pipedrive, Salesforce, GoHighLevel, Zoho, and more. Leads flow directly into your pipeline with all their data.
What if I already have a calculator that doesn't work?
We can audit and rebuild it. Most failed tools suffer from poor UX, too many fields, or weak value proposition. We fix the conversion blockers.
Can I update the tool myself after launch?
Depends on complexity. Simple tools can have a basic CMS for you to update copy and prices. Complex logic requires developer changes.
Do you provide the hosting?
Yes. We can host it on your domain or ours. We handle all technical maintenance, security updates, and uptime monitoring.
Ready to 10x your lead generation?
Start with our free Marketing Roast to see if a lead capture tool is right for you, or book a Growth Plan session to workshop your custom tool concept.