Facebook & Instagram Ads that generate leads, not likes
Your competitors are getting vanity metrics. You'll get qualified enquiries, booked calls, and paying customers from campaigns built to actually make money.
You're getting engagement, but zero sales
Loads of likes, no revenue
Your posts are getting likes, shares, and comments. But when you check your bank account? Nothing. Engagement doesn't pay the bills.
Targeting the wrong people
Facebook is showing your ads to people who'll never buy. Wrong demographic, wrong location, wrong budget. Wasted spend on wasted impressions.
Creatives that don't convert
Your ad images and videos look nice, but they don't stop the scroll. They don't grab attention, communicate value, or drive action.
Budget disappears with nothing to show
You've boosted posts, run campaigns, tried different objectives. Your ad spend vanishes into the Meta algorithm black hole with zero return.
Campaigns built for conversions, not vanity metrics
We don't optimise for likes, shares, or video views. We optimise for one thing: getting people to take action. Fill in a form. Book a call. Make a purchase. Everything else is noise.
Audience research & targeting
We build custom audiences based on demographics, interests, behaviours, and lookalikes of your best customers. No guesswork, no broad targeting.
Scroll-stopping creative
We produce ad creatives (images, videos, carousels) that grab attention in under 3 seconds and communicate your value proposition instantly.
Conversion-focused copy
We write ad copy that speaks directly to your audience's pain points, objections, and desires. No fluff. Just clear, compelling messaging.
Retargeting campaigns
We retarget website visitors, video viewers, and engaged users with tailored ads that bring them back to convert. This is where the real ROI lives.
Lead magnet funnels
We build lead generation funnels with irresistible offers that capture emails and phone numbers, then nurture them into paying customers.
Weekly testing & optimisation
We test new audiences, creatives, and copy every week. What works gets scaled. What doesn't gets killed. Continuous improvement, every single week.
Everything you need for profitable social ads
Account setup & structure
We set up your Meta Business Suite, install the Pixel, configure conversion tracking, and structure campaigns for scalability.
Audience research & segmentation
Deep dive into your ideal customer demographics, interests, and behaviours. We build custom and lookalike audiences that actually convert.
Creative production
We create static images, videos, and carousel ads designed to stop the scroll. All creatives are optimised for mobile viewing.
Ad copywriting
We write compelling headlines, primary text, and calls to action that speak directly to your audience's needs and drive clicks.
Campaign management
Daily budget monitoring, bid adjustments, creative refresh, audience refinement. We actively manage your campaigns to maximise ROI.
Retargeting setup
We build retargeting audiences for website visitors, video viewers, and engaged users. Then we hit them with tailored ads to bring them back.
Monthly reporting
Clear reports showing spend, reach, leads, cost per lead, and return on ad spend. No jargon. Just the numbers that matter.
From wasted budget to profitable campaigns
Our trades and home services clients average £3.20 per qualified lead on Facebook and Instagram, turning £1,000 ad spend into 300+ leads per month.
Across our client base, we achieve an average 8:1 return on ad spend. For every £1 invested, they get £8 back in revenue.
When we take over campaigns from other agencies, we typically reduce cost per lead by an average of 72% in the first 60 days.
Facebook & Instagram Ads work best for these businesses
Local service businesses
Plumbers, electricians, cleaners, landscapers. If you serve a specific area, Facebook's geo-targeting is unbeatable.
E-commerce brands
Product-based businesses selling directly to consumers. Carousel ads and dynamic product ads drive serious revenue.
Health & wellness
Gyms, personal trainers, nutritionists, wellness coaches. Visual platforms like Instagram are perfect for this industry.
B2C services
Any business selling to consumers. Facebook's audience targeting lets you zero in on your exact ideal customer profile.
Which platform should you use?
Both. We run campaigns across Facebook and Instagram simultaneously, optimising budget allocation based on performance. Here's what each platform excels at:
- Older demographic (35-65+)
- Longer form content
- Lead generation forms
- Community building
- Higher intent audiences
- Younger demographic (18-45)
- Visual, lifestyle content
- Stories & Reels
- Brand awareness
- E-commerce sales
We typically allocate 60-70% of budget to Facebook for lead generation, and 30-40% to Instagram for brand building and retargeting. But we let the data decide.
How social ads fit into your growth system
Facebook & Instagram Ads work best as part of a complete growth system, not as a standalone service. Most clients invest £1,500-£3,000/month for a bundle of services tailored to their business goals, which typically includes social ads management, creative production, landing pages, and conversion tracking.
You'll also need your actual ad spend budget. We typically recommend starting with £800-£1,500/month to gather enough data for optimisation. Lower budgets work for hyper-local businesses.
Common questions about Facebook & Instagram Ads
How long until I see results?
You'll start getting leads within the first week. But for the algorithm to fully optimise and deliver consistent results, expect 4-6 weeks of testing and refinement.
Do you create the ad images and videos?
Yes. We handle all creative production - static images, video ads, carousels, and Stories. If you have existing brand assets or product photos, we'll use those. If not, we'll create them from scratch.
What if I don't have a big social media following?
Doesn't matter. Paid ads don't rely on your organic following. We're targeting people who've never heard of you based on demographics, interests, and behaviours.
Can you run ads on TikTok too?
Not yet. We focus exclusively on Facebook and Instagram because that's where we have proven systems and track record. TikTok is on our roadmap for 2026.
What's the minimum ad budget you recommend?
£800/month minimum for local businesses. £1,500/month for e-commerce or businesses with larger target markets. Anything less doesn't give the algorithm enough data to optimise.
Ready to turn social media into a revenue channel?
Start with our free Marketing Roast to see if Facebook and Instagram Ads are right for your business, or book a Growth Plan session to map out a 90-day strategy.